About Joakim
Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. He is the author of Kanban in Action, has led transformations at Telenor and Länsförsäkringar, and is a globally recognized keynote speaker on product development.
- Co-creator of the Spotify Model
- Led transformations at Telenor and Länsförsäkringar
- Globally recognized product development expert
Expertise
- Product Strategy
- Product Discovery
- Coaching
- Writing & Speaking
Upcoming events with Joakim
- Choosing What Matters When AI Makes Building Cheap — December 7, 2026 (conference)
- Free Webinar: An Introduction to the Product Model — February 10, 2027
- The Full-Stack Product Manager — February 16, 2027 – February 18, 2027
- Free Webinar: An Introduction to the Product Model — May 12, 2027
Articles by Joakim
- Helping Without Taking Control: How to Develop Empowered Product TeamsOctober 14, 2026Empowerment isn't a binary state, and developing it isn't about letting go. Building on the 4C Model, we look at how leaders can tune Control to Competence and Clarity, stretch teams safely, and help without taking ownership back.
- The 4C Model of Empowered Product WorkSeptember 10, 2026Empowerment is often treated as a synonym for autonomy, and that is why it so often fails. We introduce the 4C Model — Clarity, Competence, Control, and Context — as a way to diagnose the conditions teams need to own meaningful outcomes.
- Product Model vs. the Conventional Approach: Why Discover Weekly Would Not Have Survived in a Conventional OrganizationFebruary 24, 2026What determines whether a promising idea becomes a breakthrough product or quietly disappears? Often, it is not the idea itself. It is the system surrounding it. Using Spotify’s Discover Weekly as a lens, this article contrasts the Product Model with a conventional, project-driven approach to show how different system choices dramatically change what survives.
- The Golden Path: Why Your Teams Need a Framework, Not a PlaybookNovember 6, 2025Introducing the Golden Path concept, how it differs from conventional Playbooks, and how it's core 'comply or explain' principle is more adapted to empowered teams. The Golden Path helps the organization adapt and innovate practices to navigate their ever evolving context.
- Reorgs Don’t Have to Suck - A Better Way ForwardMay 2, 2025Reorganizations. We have all been in them. How come they so often suck?
- Understanding Output, Outcome, and ImpactFebruary 25, 2025What's the difference between Output, Outcome, and Impact. What do they really mean? How are they connected? And why should we care?
- The Product Operating ModelFebruary 7, 2025The product operating model: creating products customers love, yet work for the business.
- The Product Model at SpotifyJanuary 21, 2025How Spotify embraces and embodies the principles behind the Product Model, enabling empowered product teams to deliver exceptional outcomes through discovery and iteration.