Grow a High-Performing Product Organization
Consistently create technology-powered solutions that your customers love, yet work for your business
Great product organisations are not created through agile rituals, new reporting lines, or a transformation plan rolled out from above. They emerge when leadership, strategy, organisational design, discovery, and delivery start working together as a coherent system focused on customer and business outcomes.
We've built great product organisations at companies such as Spotify, iZettle, and Einride. Today, we help tech-powered companies, from scale-ups to enterprises, build product organisations designed for fast learning, empowered decision-making, and continuous adaptation across the whole organisation, from strategy and leadership to discovery, delivery, and organisational design.
Why most transformations fall short
As technology and AI accelerate delivery across industries, the ability to decide what is worth building, align around outcomes, and adapt quickly becomes increasingly important. Many organisations recognise this, but struggle to make the shift in practice.
Most transformation approaches fall into one of two extremes. Traditional consulting firms often bring predefined operating models and large-scale rollout plans based on what worked somewhere else. Agile coaches and niche consultancies, on the other hand, often stay closer to facilitation and team-level coaching, leaving the organisation itself to figure out the harder structural and leadership questions.
Done badly, or done halfway, transformations often create something worse than no transformation at all: teams renamed product teams that still implement solutions decided above, product managers with new titles but no real mandate, and discovery sessions that produce slides instead of decisions. The product operating model exists in slide decks but is absent in practice.
We work differently
We collaborate hands-on with leaders and teams from week one to improve how the organisation sets direction, makes decisions, discovers opportunities, and delivers value. Our team includes experienced practitioners who have worked through real organisational complexity, delivery pressure, leadership trade-offs, and scaling challenges inside high-performing product companies.
Rather than imposing a generic model or coaching purely from the sidelines, we work alongside your people to model, adapt, and refine new ways of working that fit your context and goals. We combine the organisational perspective of a transformation consultancy with the pragmatism and hands-on engagement of practitioners and operators who have built and scaled product organisations themselves.
The result is not just process adoption, but a product organisation that learns faster, makes better decisions, aligns more effectively around outcomes, and consistently delivers greater customer and business impact.
Frequently asked questions
- What does Better Product Work do?
- We help tech-powered companies, from scale-ups to enterprises, build product organisations designed for fast learning, empowered decision-making and continuous adaptation — across strategy, leadership, organisational design, discovery and delivery. We do this through hands-on consulting and through our training programs.
- What is the product operating model?
- The product operating model (or simply "product model") is a way of organizing and operating that enables companies to consistently create technology-powered products that customers love, yet work for the business. It is based on lessons learned from leading product companies such as Google, Amazon, Apple, Netflix and Spotify, and its core idea is empowered teams that solve customer problems rather than fulfil stakeholder requests.
- How is your approach different from traditional consulting or agile coaching?
- Traditional consulting firms often bring predefined operating models and large-scale rollout plans based on what worked somewhere else, while agile coaches tend to stay with facilitation and team-level coaching. We combine the organisational perspective of a transformation consultancy with the hands-on engagement of practitioners who have built and scaled product organisations themselves, working alongside your leaders and teams from week one.
- Who will we be working with?
- Experienced practitioners who built product organisations at companies such as Spotify, iZettle and Einride — including a co-creator of the Spotify Model, a former Chief Product Officer and award-winning transformation coaches. Each of them has a profile on our team page.
- What results should we expect?
- Not just process adoption, but a product organisation that learns faster, makes better decisions, aligns more effectively around outcomes and consistently delivers greater customer and business impact.
- Do you also offer training?
- Yes. Alongside consulting we run live, practitioner-led courses and free webinars on the product operating model, product management, OKRs and leadership in empowered organisations. Dates and prices are on our courses and events page.
- How do we get started?
- Book an intro call from the services page or email contact@betterproductwork.com, and we will explore how we can help.
Let's talk.
If you're ready to build a high-performing product organisation, reach out and let's explore how we can help.