Agile Azerbaijan International Summit 2026
The South Caucasus region's premier Agile leadership conference, in its 5th anniversary edition.
- When: Monday, December 7, 2026
- Where: Hilton Baku, Baku, Azerbaijan
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Our talk
Choosing What Matters When AI Makes Building Cheap
Keynote by Joakim Sundén — Monday, December 7, 2026
“I would have killed that if it was just me, 100%,” said Spotify CEO Daniel Ek about Discover Weekly, a feature that would become one of Spotify’s most loved products. At the time, the idea didn’t look promising. Many were skeptical, and by traditional standards it probably shouldn’t have been built. And yet, it succeeded. In this talk, Joakim Sundén uses the Discover Weekly story to explore what made that possible: not just execution, but the ability to test and refine ideas under uncertainty. The real challenge of product development is not building things right, but figuring out what actually matters. As AI makes building cheaper, that challenge becomes even more important. When more things are possible, deciding what matters becomes harder. The organisations that succeed will be those that learn faster: through empowered teams working close to users and continuously validating what is worth pursuing.
Meet us there
Joakim Sundén — Speaker
Product Model Expert and Keynote Speaker
- Co-creator of the Spotify Model
- Led transformations at Telenor and Länsförsäkringar
- Globally recognized product development expert