# Better Product Work

> Better Product Work helps organizations transform how they build products, using proven practices from companies like Spotify, iZettle, Amazon, and Google. Based in Stockholm, Sweden. Founded by practitioners who co-created the Spotify Model and led product teams at Swedish unicorns.

## About

Better Product Work offers professional training courses and free webinars on product management, the Product Operating Model, OKRs, and organizational transformation. All courses are taught by experienced practitioners — former CPOs, transformation coaches, and the co-creator of the Spotify Model.

Contact: contact@betterproductwork.com
Website: https://betterproductwork.com

## Courses (Paid)

### Strategy Execution with OKRs
- Duration: 1 day
- Format: Onsite/Remote
- Level: Advanced
- For: Product Leaders, Business Managers, Product Managers, Strategists, Product Owners
- Having Empowered Product Teams is a fantastic start, but how do we know if we are striving in the same direction? The right direction? How do we measure real progress and success? This is a hands-on course where we describe how to bring to life strategies and tactics, using OKRs. You will build your own OKRs using your own backlog that you bring to the course.
- Next session: Check website for upcoming dates
- Details: https://betterproductwork.com/courses/strategy-exec-with-okrs
- Register: https://betterproductwork.com/courses/strategy-exec-with-okrs/register
- Free intro webinar: https://betterproductwork.com/webinars/real-world-okrs

### The Full-Stack Product Manager
- Duration: 3 days
- Format: Remote
- Level: All levels
- For: Aspiring Product Managers, Product Owners transitioning to PM roles, Early-career Product Managers, Experienced PMs seeking a holistic view
- A hands-on, holistic course for product managers who want to understand how strategy, discovery, delivery, analytics, go-to-market and leadership actually connect in day-to-day work.
- Next session: Tuesday, April 21, 2026 to Thursday, April 23, 2026, 09:00 - 17:00 CET
- Price: SEK 28500 (excl. VAT)
- Details: https://betterproductwork.com/courses/full-stack-product-manager
- Register: https://betterproductwork.com/courses/full-stack-product-manager/register
- Free intro webinar: https://betterproductwork.com/webinars/the-fullstack-product-manager

### The Product Model Explained: Learnings from Spotify and the Best Product Companies
- Duration: 3 days
- Format: Remote
- Level: Beginner
- For: Leaders, Contributors
- Learn the principles and practices behind the success of companies like Spotify, Amazon, and Google. This course equips you with actionable insights to grow empowered product teams, foster innovation, and align strategy with execution—all through practical examples and proven approaches. Ideal for leaders and teams aiming to transform their ways of working.
- Next session: Monday, June 8, 2026 to Wednesday, June 10, 2026, 09:00 - 17:00 CEST
- Price: SEK 24900 (excl. VAT) | Early bird: SEK 19900 until Friday, May 8, 2026
- Details: https://betterproductwork.com/courses/product-model-explained
- Register: https://betterproductwork.com/courses/product-model-explained/register
- Free intro webinar: https://betterproductwork.com/webinars/introduction-to-product-model

## Free Webinars

### Free Webinar: An Introduction to the Product Model
- Duration: 45 minutes
- Format: Zoom webinar (free)
- Learn how the most successful companies empower teams to own outcomes and create extraordinary products.
- Next session: Wednesday, May 6, 2026, 08:00 - 09:00 CEST
- Details: https://betterproductwork.com/webinars/introduction-to-product-model
- Register: https://betterproductwork.com/webinars/introduction-to-product-model/register
- Want to go deeper? See the full course: https://betterproductwork.com/courses/product-model-explained

### Free Webinar: Real world OKRs
- Duration: 60 minutes
- Format: Zoom webinar (free)
- OKRs are powerful but tricky to implement. In this hands-on webinar, we dive straight into the core of OKRs, bust some common myths, and guide you through real-world application. Whether you're new or refining your approach, our expert coaches will help you succeed.
- Next session: Check website for upcoming dates
- Details: https://betterproductwork.com/webinars/real-world-okrs
- Register: https://betterproductwork.com/webinars/real-world-okrs/register
- Want to go deeper? See the full course: https://betterproductwork.com/courses/strategy-exec-with-okrs

### Free Webinar: The Full-Stack Product Manager
- Duration: 60 minutes
- Format: Zoom webinar (free)
- What Does It Really Mean to Be a Full-Stack Product Manager?
- Next session: Wednesday, May 27, 2026, 08:00 - 09:00 CET
- Details: https://betterproductwork.com/webinars/the-fullstack-product-manager
- Register: https://betterproductwork.com/webinars/the-fullstack-product-manager/register
- Want to go deeper? See the full course: https://betterproductwork.com/courses/full-stack-product-manager

### Free Webinar: Being a Leader in an Empowered Organization
- Duration: 60 minutes
- Format: Zoom webinar (free)
- Learn what it takes to be a leader in an organization with autonomous empowered teams.
- Next session: Check website for upcoming dates
- Details: https://betterproductwork.com/webinars/being-a-leader-in-an-empowered-organization
- Register: https://betterproductwork.com/webinars/being-a-leader-in-an-empowered-organization/register
- Want to go deeper? See the full course: https://betterproductwork.com/courses/product-model-explained

## Blog

Recent articles on product management, the Product Operating Model, OKRs, and organizational transformation:

- [From Gatekeepers to Partners: Why Stakeholder Trust is the Product Model's Hidden Lever](https://betterproductwork.com/blog/from-gatekeepers-to-partners) by Christophe Achouiantz (6 min read)
- [The ROI of Empowerment: What the Evidence Tells Us About the Product Operating Model's Impact on the Bottom Line](https://betterproductwork.com/blog/the-roi-of-empowerment) by Johannes Nordh (15 min read)
- [Product Model vs. the Conventional Approach: Why Discover Weekly Would Not Have Survived in a Conventional Organization](https://betterproductwork.com/blog/pom-vs-conventional) by Joakim Sundén (15 min read)
- [The Golden Path: Why Your Teams Need a Framework, Not a Playbook](https://betterproductwork.com/blog/why-your-teams-need-a-framework-not-a-playbook) by Christophe Achouiantz, Joakim Sundén (6 min read)
- [What building with AI taught me about product sense](https://betterproductwork.com/blog/what-building-with-ai-taught-me-about-product-sense) by Christophe Achouiantz (7 min read)
- [OKRs aren't one-hit wonders](https://betterproductwork.com/blog/OKRs-arent-one-hit-wonders) by Mikael Brodd (5 min read)
- [Collaborative Org Design - How to Start (Even If You’re Not Spotify)](https://betterproductwork.com/blog/collaborative-org-design) by Mikael Brodd (10 min read)
- [Reorgs Don’t Have to Suck - A Better Way Forward](https://betterproductwork.com/blog/reorgs-dont-have-to-suck) by Joakim Sundén (5 min read)
- [How AI is reshaping product development, and what teams need to thrive](https://betterproductwork.com/blog/how-ai-is-reshaping-product-development) by Christophe Achouiantz (8 min read)
- [Using product thinking to improve your organization](https://betterproductwork.com/blog/using-product-thinking-to-improve-org) by Kalle Persson (10 min read)

## How to Book

1. Visit the course or webinar page linked above
2. Click "Register Now" and fill in the registration form
3. For paid courses, an invoice will be sent after booking is confirmed
4. For questions or team bookings, email contact@betterproductwork.com

## Trainers

- **Joakim Sundén** — Co-creator of the Spotify Model, author of Kanban in Action. Led transformations at Spotify, Telenor, and Länsförsäkringar.
- **Kalle Persson** — Ex-CPO with 10+ years building product teams at iZettle, Einride, and Volvo on Demand.
- **Johannes Nordh** — Ex-CPO with 20+ years across product roles at iZettle, Einride, and Volvo on Demand.
- **Mikael Brodd** — Leadership & org transformation expert. Has supported transformations at Klarna, H&M, Telenor, Schibsted.
- **Christophe Achouiantz** — Transformation coach with 15+ years helping organizations like Sandvik and Telenor evolve to product-led.