# Better Product Work — Full Course Catalog > This document contains complete details about all courses and webinars offered by Better Product Work, including descriptions, modules, learning outcomes, trainer bios, pricing, FAQs, and upcoming session dates. It is intended for AI agents to provide accurate, detailed answers about our offerings. Contact: contact@betterproductwork.com Website: https://betterproductwork.com --- # Strategy Execution with OKRs Page: https://betterproductwork.com/courses/strategy-exec-with-okrs Registration: https://betterproductwork.com/courses/strategy-exec-with-okrs/register Type: Paid course Duration: 1 day Format: Onsite/Remote Level: Advanced Categories: Strategy, Leadership, OKRs Target audience: Product Leaders, Business Managers, Product Managers, Strategists, Product Owners Free intro webinar: https://betterproductwork.com/webinars/real-world-okrs ## Description Having Empowered Product Teams is a fantastic start, but how do we know if we are striving in the same direction? The right direction? How do we measure real progress and success? This is a hands-on course where we describe how to bring to life strategies and tactics, using OKRs. You will build your own OKRs using your own backlog that you bring to the course. Agile and empowered teams are a fantastic starting point, but they are not enough on their own. Autonomy and empowerment work wonders for motivation, but how do we know if we are striving in the same direction? The right direction? How do we measure real progress and true success? How do we learn if our business objectives are correct? Something is needed to bridge the gap between strategy and execution. To enable collaboration between teams and ways to measure if we are successful and moving towards our goals. This is a hands-on course where we describe how to bring to life and communicate strategies and tactics with goals and indicators. We use OKR (Objectives and Key Results) to describe these, and you work with your own backlog/to-do list that you bring to the course. ## Learning Outcomes - Formulate compelling OKRs - Know the difference between output and outcome - Understand how business goals are connected to teams backlogs - Know how to execute the strategy - Describe indicators and metrics - Where to start ## Course Modules ### Why OKRs? How come OKRs have become so popular, and how do they fit in an increasingly complex world? ### Understanding Strategy What is strategy and how can it be defined? ### Output vs. outcome How do we go from being output focused to outcomes? ### OKRs Understanding OKRs and and how they are put together ### Metrics Leading , lagging, balancing. ### From OKRs to backlog items How we connect the day-to-day job to goals ### How to get started How to combine everything and get started ## Pricing ## Upcoming Sessions No upcoming sessions currently scheduled. Check https://betterproductwork.com/courses/strategy-exec-with-okrs or email contact@betterproductwork.com for updates. ## Trainers ### Joakim Sundén Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. Spotify started using OKRs 2009. Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/joakimsunden/ ### Mikael Brodd Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work. Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ## What Participants Say > "Rarely has a course provided as much value as this one with you. It unlocked several knots in how we should develop our organization and work with strategic planning." > — Amer Hadsvik, CEO, Singula ## Prerequisites Basic understanding of product management and strategy concepts is recommended. ## Preparation To make the most of this course, participants should bring real work scenarios for practical exercises such as current product backlog or strategic initiatives. Detailed preparation instructions will be sent upon registration. ## Post-Course Support Participants will receive: - One hour of free coaching - Access to Better Product Work community - Course materials and reading list - Certificate of completion ## Frequently Asked Questions **Q: Do I need prior experience with OKRs to take this course?** A: No prior OKR experience is required. The course covers fundamentals through advanced application. However, having a basic understanding of product management and strategy concepts will help you get the most out of the material. **Q: What should I bring to the course?** A: Bring your current product backlog or strategic initiatives. You'll work with real scenarios during the hands-on exercises, which makes the learning immediately applicable to your work. You can anonymize sensitive information if needed. **Q: Is this course about setting OKRs or executing them?** A: Both. We cover how to formulate compelling OKRs, but more importantly, we focus on how to connect them to your day-to-day work. Many organizations struggle not with writing OKRs, but with actually using them to drive decisions and measure progress. **Q: How is this different from reading a book about OKRs?** A: Books give you theory. This course gives you practice. You'll work with your own real-world scenarios, get feedback from coaches who've implemented OKRs at companies like Spotify and Klarna, and leave with OKRs you can actually use. **Q: Can I attend if my organization doesn't use OKRs yet?** A: Absolutely. In fact, this is an ideal time to take the course. You'll learn how to introduce OKRs effectively and avoid common implementation pitfalls that derail many organizations. **Q: What's the difference between OKRs and KPIs?** A: We cover this in detail during the course. In short: KPIs measure ongoing performance, while OKRs focus on change and improvement. They work together, not as replacements for each other. **Q: Is this course remote or in-person?** A: The course runs remotely via Zoom. It's fully interactive with small-group exercises, not a passive webinar. You'll need a computer with camera and microphone. **Q: What's the time commitment?** A: One full day (09:00-17:00 CET), plus optional pre-reading. After the course, you'll have access to a 1-hour coaching session to help apply what you've learned. **Q: Do I get a certificate?** A: Yes, you'll receive a certificate of completion from Better Product Work. **Q: What's your cancellation policy?** A: You can cancel at no cost up to one month before the course, transfer your spot to a colleague anytime, or reschedule to another session up to two weeks before. --- # The Full-Stack Product Manager Page: https://betterproductwork.com/courses/full-stack-product-manager Registration: https://betterproductwork.com/courses/full-stack-product-manager/register Type: Paid course Duration: 3 days Format: Remote Level: All levels Categories: Product Management, Product Operating Model, Career Development, Full-Stack Product Manager Target audience: Aspiring Product Managers, Product Owners transitioning to PM roles, Early-career Product Managers, Experienced PMs seeking a holistic view Free intro webinar: https://betterproductwork.com/webinars/the-fullstack-product-manager Participant rating: 9.1/10 (15 ratings) ## Description A hands-on, holistic course for product managers who want to understand how strategy, discovery, delivery, analytics, go-to-market and leadership actually connect in day-to-day work. Full-Stack Product Manager is an intensive 3-day course that gives you a complete, practical understanding of modern product management. Built by former CPOs and coaches from Swedish unicorns like Spotify, iZettle, and Einride, this course shows you how strategy, discovery, delivery, analytics, and go-to-market actually connect in day-to-day product work. ## The Gap This Course Fills Product management has changed. You're no longer expected to just manage backlogs and coordinate delivery. Today's PMs are accountable for outcomes, not outputs. You're expected to shape strategy, run discovery, use data to make decisions, and help your team build products that customers love and that work for the business. Many PMs feel this shift intuitively. But few have been given a clear, practical structure for what the role actually looks like end-to-end, or how all the pieces fit together. This course is designed to close that gap. ## What Makes This Course Different This course is built by people who've done the job. The team behind the training are seasoned practitioners who've held roles like PM, Head of Product, VP Product, and CPO, and thought leaders who co-created the Spotify model and what we now know as the Product Operating Model. The content is grounded in real experience from the Nordic tech scene, where team autonomy, enabling leadership, and culture are foundational to how product work happens. It's pragmatic, grounded in real experience and research, not theory. You'll leave with a holistic view of the PM role, practical tools you can apply immediately, and the confidence to operate as a true product leader. ## This Course Is For You If You're - An early-career PM who wants a solid foundation and a clear map of the role - An experienced PM looking to broaden your skills and work more strategically - A product leader who wants practical tools to coach and develop your team ## What You'll Learn - How strategy, discovery, delivery, and analytics connect in practice - The Product Operating Model and how it differs from traditional approaches - Frameworks for vision, prioritization, and stakeholder collaboration - How to shift from output-focused to outcome-focused product work - How empowered teams operate and how to build them ## Learning Outcomes - A holistic understanding of the Product Manager role and how strategy, discovery, delivery, and launch connect in your day-to-day work - Clarity on your role and responsibilities, with a structured approach to how you contribute as a PM - Confidence in making prioritization and discovery decisions using proven frameworks you can apply immediately - A clear picture of what empowered teams look like and practical ways to build them in your organization - A shift in mindset from outputs to outcomes, helping you move from traditional project thinking toward a product operating model - Concrete, actionable tools you can use starting tomorrow, not just theory ## Course Modules ### The Product Operating Model The Output → Outcome → Impact framework; Four key differences between product-led and traditional companies; Empowered Teams: characteristics and the Tune Control to Competence & Clarity model; Mandate levels: from output-focused to outcome-focused teams; Case study: Spotify Discover Weekly - bottom-up innovation in action - The Output → Outcome → Impact framework - Four key differences between product-led and traditional companies - Empowered Teams: characteristics and the Tune Control to Competence & Clarity model - Mandate levels: from output-focused to outcome-focused teams - Case study: Spotify Discover Weekly - bottom-up innovation in action ### The Full-Stack Product Manager The PM's responsibility across the four product risks; Full-Stack Product Manager vs. traditional Product Owner; The Golden Donut skills framework (6 core competency areas); From Output to Outcome thinking: the "So What?" strategic connection; Hands-on: Self-assessment on PM skills; Workshop: Formulating your outcomes - The PM's responsibility across the four product risks - Full-Stack Product Manager vs. traditional Product Owner - The Golden Donut skills framework (6 core competency areas) - From Output to Outcome thinking: the "So What?" strategic connection - Hands-on: Self-assessment on PM skills - Workshop: Formulating your outcomes ### Product Vision & Strategy The Strategic Direction Framework: from mission to daily tasks; Product Vision fundamentals and characteristics; DHM Strategy Model (Delight customers, Hard to copy, Margin enhancing); The Bets Framework for hypothesis-driven development; Case study: iZettle's strategic evolution; Workshop: Formulating your own product bets - The Strategic Direction Framework: from mission to daily tasks - Product Vision fundamentals and characteristics - DHM Strategy Model (Delight customers, Hard to copy, Margin enhancing) - The Bets Framework for hypothesis-driven development - Case study: iZettle's strategic evolution - Workshop: Formulating your own product bets ### Product Discovery & Prioritization Common prioritization challenges and reality checks; ICE Framework (Impact × Confidence × Ease); The Confidence Meter: assessing certainty levels; Case study: Netflix Dashboard vs. Chatbot; Hands-on: Apply ICE to your own backlog - Common prioritization challenges and reality checks - ICE Framework (Impact × Confidence × Ease) - The Confidence Meter: assessing certainty levels - Case study: Netflix Dashboard vs. Chatbot - Hands-on: Apply ICE to your own backlog ### Product Delivery & Stakeholder Management Stakeholder management fundamentals and engagement strategies; The Extended Team concept and mapping stakeholders by risk type; Horizontal vs. vertical development approaches; User Story Mapping for release planning; Workshop: Stakeholder mapping for your product; Hands-on: User Story Mapping for your product - Stakeholder management fundamentals and engagement strategies - The Extended Team concept and mapping stakeholders by risk type - Horizontal vs. vertical development approaches - User Story Mapping for release planning - Workshop: Stakeholder mapping for your product - Hands-on: User Story Mapping for your product ### Product Launch & Analytics Go-to-market philosophy: from "fire and forget" to "learn and iterate"; Progressive exposure framework (fish-fooding → dog-fooding → alpha → beta → GA); Launch planning as a learning framework: five risks to validate; Product positioning (5-step framework) and messaging; The North Star Framework and product analytics fundamentals; Workshop: Metrics design with the Mira case study - Go-to-market philosophy: from "fire and forget" to "learn and iterate" - Progressive exposure framework (fish-fooding → dog-fooding → alpha → beta → GA) - Launch planning as a learning framework: five risks to validate - Product positioning (5-step framework) and messaging - The North Star Framework and product analytics fundamentals - Workshop: Metrics design with the Mira case study ## Format & Logistics Duration: 3 consecutive days, full-time (09:00 - 17:00 CET) Format: Live and remote via Zoom. This is not a passive webinar. Expect an interactive experience with multiple trainers (up to 5), small-group workshops in breakout rooms, and hands-on exercises using Miro. What's included: - Live instruction from experienced product practitioners - Hands-on exercises in small groups (3-4 people) - All course materials (presentations, handouts) in PDF format - Access to the course Miro board after the training - 1-hour post-course coaching session - Access to the alumni community on Slack, plus a private channel for your cohort ## Pricing Standard price: SEK 28500 excl. VAT Early bird price: SEK 25000 SEK (book at least 1 month before) Booking policies: - Free cancellation: Cancel at no cost up to 1 month before - Transfer allowed: Transfer your spot to a colleague anytime - Reschedule: Reschedule to another session up to 2 weeks before Booking for multiple participants? Contact us for team pricing. ## Upcoming Sessions - Tuesday, April 21, 2026 to Thursday, April 23, 2026, 09:00 - 17:00 CET Trainers: Kalle Persson, Johannes Nordh, Mikael Brodd, Christophe Achouiantz, Joakim Sundén Format: remote Status: open Spots: 20 max Price: SEK 28500 ## Trainers ### Kalle Persson Ex-CPO with over 10 years building product teams at iZettle, Einride, and Volvo on Demand. Working in digital product development since 1998 across B2C and B2B, from SME to enterprise. Expertise: Product Management, Product Operating Model, Scale-ups, Team Building LinkedIn: https://www.linkedin.com/in/kallepersson/ ### Joakim Sundén Co-creator of the Spotify Model and author of Kanban in Action. Led transformations at Spotify, Telenor, and Länsförsäkringar. Globally recognized keynote speaker on product development. Expertise: Product Strategy, Product Discovery, Coaching, Writing & Speaking LinkedIn: https://www.linkedin.com/in/joakimsunden/ ### Johannes Nordh Ex-CPO with 20+ years across product roles at iZettle, Einride, and Volvo on Demand. Working in digital product development since 2002 across B2C and B2B, from SME to enterprise. Expertise: Product Management, Product Operating Model, Team Building, Leadership Training LinkedIn: https://www.linkedin.com/in/johannes-nordh-687249/ ### Mikael Brodd Expert in organizational transformation, strategy, and leadership development. Has supported transformations at Klarna, H&M, Telenor, Schibsted, and many more. Expertise: OKRs, Strategy Execution, Product Strategy, Organizational Development LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ### Christophe Achouiantz Expert in large-scale organizational transformation. Led product model transformation at Sandvik Group IT. Brickell Key Award recipient (2017). Expertise: Agile Coaching, Product Development, Team Empowerment, Organizational Change LinkedIn: https://www.linkedin.com/in/christopheachouiantz/ ## What Participants Say > "What I valued most about the course was the holistic view of the Product Manager role. It gave me a much clearer understanding of what it actually means to be a PM in practice." > — Kristina Larsson, Aurora Innovation > "The course has given me a lot more confidence in my role as a Product Manager and a stronger sense of momentum and clarity in how I tackle my work." > — Lina Hägglund, Nepa ## Prerequisites Experience working in a product development team and basic understanding of product development processes. No specific technical skills required, but familiarity with software development is helpful. ## Preparation Participants will receive a reading list in advance. A few articles defining the central concepts of the course will be required reading, to make sure we use the time in the classroom effectively. The reading time will not exceed 2 hours. Come prepared with your current backlog ready to use in exercises (you can anonymize if needed). ## Post-Course Support After completing the course, participants receive: - One hour of free coaching - Access to Better Product Work community - Course materials and reading list - Certificate of completion ## Frequently Asked Questions **Q: Is this course for beginners or experienced PMs?** A: Both. If you're newer to product management, you'll get a solid foundation and a clear map of how everything connects. Experienced PMs tell us they appreciate the holistic view and leave with concrete tools they can apply immediately. That said, the pace is intensive, so complete beginners may find it challenging. **Q: How much time do I need to commit?** A: Plan for three full working days (09:00-17:00 CET), plus about 1-2 hours of pre-reading. After the course, you'll have a 1-hour coaching session scheduled at your convenience. **Q: Do I need to prepare anything?** A: Yes. We'll send you a short reading list (about 1-1.5 hours). We also ask you to bring your current backlog to use in exercises (you can anonymize it if needed). **Q: What if I can't attend part of a session?** A: The course is designed to be attended live, as much of the learning happens in group exercises and discussions. If all participants consent, we can record theory sessions. We recommend blocking your calendar fully for the three days. **Q: What language is the course taught in?** A: English. **Q: Is this available in person?** A: Currently the course runs remotely via Zoom. Some future cohorts may be offered in person in Stockholm. **Q: Do I get a certificate?** A: Yes. You'll receive a certificate of attendance from Better Product Work at the end of the course. **Q: Can my company pay for this?** A: Yes. We invoice after booking is confirmed, making it straightforward to expense through your company's training or professional development budget. **Q: Is there a group discount for teams?** A: Yes. Contact us for team pricing if you're booking for multiple participants. **Q: What makes this different from other PM courses?** A: Most courses focus on one slice of product management, whether that's discovery, agile delivery, or strategy. This course is full-stack: a hands-on, holistic program that shows how strategy, discovery, delivery, analytics, go-to-market, and leadership actually connect in your day-to-day work. You'll leave with a complete picture, not just pieces. **Q: What's your cancellation policy?** A: You can cancel at no cost up to one month before the course. You can also transfer your spot to a colleague or reschedule to another cohort up to two weeks before. **Q: Who are the other participants?** A: Each cohort brings together PMs from different industries and company sizes. Previous participants have come from startups, scale-ups, and enterprises. The mix creates valuable peer learning and fresh perspectives. **Q: Will I have access to materials after the course?** A: Yes. You'll receive all presentations and handouts in PDF format, continued access to the course Miro board, and lifetime access to the alumni Slack community. --- # The Product Model Explained: Learnings from Spotify and the Best Product Companies Page: https://betterproductwork.com/courses/product-model-explained Registration: https://betterproductwork.com/courses/product-model-explained/register Type: Paid course Duration: 3 days Format: Remote Level: Beginner Categories: Product Model Target audience: Leaders, Contributors Free intro webinar: https://betterproductwork.com/webinars/introduction-to-product-model ## Description Learn the principles and practices behind the success of companies like Spotify, Amazon, and Google. This course equips you with actionable insights to grow empowered product teams, foster innovation, and align strategy with execution—all through practical examples and proven approaches. Ideal for leaders and teams aiming to transform their ways of working. As more and more people become intrigued by the inner workings of the best tech-powered companies, the term “Product Model” has emerged to describe the common principles and practices shared by companies such as Amazon, Apple, Google, Spotify and iZettle. Companies that understand the necessity of creating an environment where empowered product teams can exercise their creativity, discovering and delivering innovative solutions that not only customers love, but also drive business success. This course aims to explain what those principles and practices are and how you can apply them in your organization to create a similar environment. It mixes extensive experience from successful scale-ups and models from prominent product thinkers such as Marty Cagan, Melissa Perri and John Cutler. Many of the examples in the course come from firsthand experience of the trainers, who have extensive hands-on experience from success and failure from scaleups including several unicorns (with a valuation exceeding $1 billion) such as Spotify, iZettle, Einride and Klarna. ## Learning Outcomes - A deep understanding of the principles and practices underlying the product model, and actionable insights for how to transform to this way of working. - Be able to explain how to create an environment for empowered product teams that fosters innovation and business success. ## Course Modules ### Product Strategy – How the company decides the most important problems to solve. Aligned Autonomy; Spotify Rhythm and the Data-Insights-Beliefs-Bets framework; Mission-based Tribes and Team Topologies; Objectives and Key Results ### Product Discovery – How these companies use empowered teams to solve those problems and discover solutions worth building Empowered Product Teams (aka Autonomous Squads); Tackling product risks with Spotify’s framework Think It, Build It, Ship It, Tweak It; Product discovery techniques such as Spotify Thoughtful Execution Framework and Opportunity Solution Trees ### Product Delivery – How they build, test, and deliver those solutions to their customers. Developing high-performance teams; Small, frequent, uncoupled releases; DevOps and Release on Demand ### Product Leadership – How leaders enable and support empowered product teams Leading with Context, not Control; Servant and Intent-Based Leadership; Transparency and trust; Chapters, Guilds and Hack Weeks; Product Manager vs Product Owner ## Pricing Price: SEK 24900 (excl. VAT) Early bird: SEK 19900 (until Friday, May 8, 2026) ## Upcoming Sessions - Monday, June 8, 2026 to Wednesday, June 10, 2026, 09:00 - 17:00 CEST Trainers: Joakim Sundén, Kalle Persson, Johannes Nordh Format: remote Status: open Spots: 30 max Price: SEK 24900 (early bird: SEK 19900 until Friday, May 8, 2026) ## Trainers ### Joakim Sundén Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/joakimsunden/ ### Kalle Persson ex-CPO and product leader with over 10 years of experience building tech and product teams for Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 1998, covering both B2C and B2B (from SME to enterprise). Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/kallepersson/ ### Johannes Nordh ex-CPO and product professional with 20+ years experience from a wide variety of roles within product development in Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 2002, covering both B2C and B2B (from SME to enterprise). Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/johannes-nordh-687249/ ### Mikael Brodd Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work. Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ### Christophe Achouiantz A transformation coach with 15+ years of experience helping large organizations like Sandvik and Telenor evolve from traditional IT to product-led organizations, establishing and scaling empowered product teams that consistently deliver customer value. Expertise: Product Operating Model, Strategy, Leadership LinkedIn: https://www.linkedin.com/in/christopheachouiantz/ ## What Participants Say > "I really appreciate doing the course with a teacher who has a proven track record of thinking for themselves and creating ways of work that has contributed to success, it really makes a big difference!" > — Mikael Tysvær, Senior Konsulent, Miles AS > "The granularity of the material of the course is world-building: the why's and how's of empowered teams is really impactful" > — Sergiu Calin, Senior Product Manager, Cap Gemini > "Joakim is an incredible resource/teacher and the content organization was excellent - from high-level company beliefs, down to cellular squad dynamics, and back out to the company-wide planning cadence. For context, I've taken dozens of CE courses from numerous disciplines (mostly medical, per my occupation), but - even coming out-of-field - this was one of my favorite educational experiences ever." > — Eric Oetter, Director of Sports Medicine, Memphis Grizzlies ## Post-Course Support Participants will receive: - One hour of free coaching - Access to Better Product Work community - Course materials and reading list - Certificate of completion ## Frequently Asked Questions **Q: What exactly is the Product Model?** A: The Product Model describes the common principles and practices shared by the world's best product companies like Amazon, Apple, Google, Spotify, and iZettle. It's an approach where empowered product teams discover and deliver solutions that customers love and that work for the business. This course explains what those principles are and how to apply them. **Q: Is this the same as the 'Spotify Model'?** A: The Spotify Model is Spotify's specific implementation of these principles. This course covers the broader Product Model, drawing on examples from multiple companies including Spotify, iZettle, Einride, and others. Joakim Sundén, who co-created the Spotify Model, is one of our trainers. **Q: Who is this course for?** A: This course is designed for both leaders and individual contributors who want to understand how the best product companies operate. It's ideal for product managers, engineering managers, designers, executives, and anyone involved in transforming their organization's approach to product development. **Q: Do I need technical experience to attend?** A: No technical background is required. The course focuses on principles, practices, and organizational design rather than technical implementation details. **Q: How is this different from reading 'Inspired' or 'Empowered' by Marty Cagan?** A: We reference and build on thought leaders like Marty Cagan, Melissa Perri, and John Cutler. What's different is that our trainers have firsthand experience implementing these ideas at companies like Spotify and iZettle. You'll hear real stories of what worked, what didn't, and how to navigate the messy reality of transformation. **Q: Can my whole team attend together?** A: Yes, and we encourage it. Having a shared understanding of the Product Model makes transformation much easier. Contact us for team pricing if you're booking multiple participants. **Q: What will I be able to do after the course?** A: You'll be able to explain the principles behind the Product Model, articulate what empowered product teams look like, identify gaps in your current organization, and have concrete ideas for how to start or accelerate your transformation journey. **Q: Is this course theoretical or practical?** A: Both. We cover the underlying principles, but ground everything in real examples and practical application. Many examples come from the trainers' direct experience at successful scale-ups and unicorns. **Q: How long is the course and what's the format?** A: Three full days (09:00-17:00 CET), delivered remotely via Zoom. It's interactive with discussions and exercises, not a passive lecture series. **Q: What's included in the price?** A: Live instruction from experienced practitioners, all course materials in PDF format, one hour of post-course coaching, access to the Better Product Work alumni community, and a certificate of completion. **Q: What's your cancellation policy?** A: You can cancel at no cost up to one month before the course, transfer your spot to a colleague anytime, or reschedule to another session up to two weeks before. --- # Free Webinar: An Introduction to the Product Model Page: https://betterproductwork.com/webinars/introduction-to-product-model Registration: https://betterproductwork.com/webinars/introduction-to-product-model/register Type: Free webinar Duration: 45 minutes Format: Zoom webinar Categories: Product Model, Team Empowerment, Organizational Transformation Target audience: Product Leaders, Product Managers, Agile Coaches, Development Team Leads, Organizational Leaders Full course (paid): https://betterproductwork.com/courses/product-model-explained ## Description Learn how the most successful companies empower teams to own outcomes and create extraordinary products. The conventional way to build products is broken. Too often, we see teams disconnected from their customers, lackluster products rushed to market, and organizations falling short of their goals. There are better ways, and it's no secret! The most successful companies don't rely on outdated, plan-driven approaches. Instead, they empower teams to own outcomes and create extraordinary products. In this 45-minute webinar, we'll explore the principles behind the Product Model, an approach we helped pioneer at companies such as Spotify and iZettle. You'll learn how empowered teams can deliver value faster, stay connected to customers, and align with strategic goals. This session is for forward-thinking people ready to challenge convention and discover a new way of working. Join us to gain fresh perspectives, practical insights, and inspiration for your own product journey. ## What You'll Learn - Understand the key principles behind the Product Model - Learn how successful companies empower their teams - Discover how to align team autonomy with strategic goals - Gain insights into modern product development practices - Get practical tips for starting your transformation journey ## Upcoming Sessions - Wednesday, May 6, 2026, 08:00 - 09:00 CEST Trainers: Joakim Sundén, Kalle Persson, Johannes Nordh, Christophe Achouiantz, Mikael Brodd Price: Free Status: open ## Presenters ### Joakim Sundén Joakim was one of the Spotify coaches directly involved in co-creating 'the Spotify Model', Spotify's version of a Product Model, during the six years the company grew from 10 to 200+ teams. LinkedIn: https://www.linkedin.com/in/joakimsunden/ ### Kalle Persson ex-CPO and product leader with over 10 years of experience building tech and product teams for Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 1998, covering both B2C and B2B (from SME to enterprise). LinkedIn: https://www.linkedin.com/in/kallepersson/ ### Johannes Nordh ex-CPO and product professional with 20+ years experience from a wide variety of roles within product development in Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 2002, covering both B2C and B2B (from SME to enterprise). LinkedIn: https://www.linkedin.com/in/johannes-nordh-687249/ ### Mikael Brodd Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work. LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ### Christophe Achouiantz A transformation coach with 15+ years of experience helping large organizations like Sandvik and Telenor evolve from traditional IT to product-led organizations, establishing and scaling empowered product teams that consistently deliver customer value. LinkedIn: https://www.linkedin.com/in/christopheachouiantz/ ## Frequently Asked Questions **Q: Is this webinar really free?** A: Yes, completely free. No credit card required. We offer this as an introduction to the Product Model and our approach to product development transformation. **Q: What will I learn in 45 minutes?** A: You'll get an overview of the key principles behind the Product Model, understand what empowered teams look like, and learn how companies like Spotify use these practices. It's designed to give you a solid foundation and help you decide if you want to explore further. **Q: Do I need any prior knowledge?** A: No prerequisites. This webinar is designed as an introduction, suitable for anyone curious about modern product development practices, regardless of your current role or experience level. **Q: Is this a sales pitch?** A: No. We'll share genuinely useful content about the Product Model. We do offer courses for those who want to go deeper, but this webinar stands on its own as a valuable learning experience. **Q: Will there be time for questions?** A: Yes, we reserve time at the end for Q&A. You can also submit questions during the session via chat. **Q: Will I get a recording?** A: Registered participants will receive access to the recording after the session, so you can revisit the content or share it with colleagues. **Q: Who are the presenters?** A: The webinar is hosted by the Better Product Work team, including Joakim Sundén (co-creator of the Spotify Model) and other practitioners with direct experience from Swedish unicorns like Spotify, iZettle, and Einride. **Q: How do I join the webinar?** A: After registering, you'll receive a Zoom link via email. Simply click the link at the scheduled time to join. --- # Free Webinar: Real world OKRs Page: https://betterproductwork.com/webinars/real-world-okrs Registration: https://betterproductwork.com/webinars/real-world-okrs/register Type: Free webinar Duration: 60 minutes Format: Zoom webinar Categories: Strategy, Leadership, OKRs Target audience: Product Leaders, Business Managers, Product Managers, Strategists, Product Owners Full course (paid): https://betterproductwork.com/courses/strategy-exec-with-okrs ## Description OKRs are powerful but tricky to implement. In this hands-on webinar, we dive straight into the core of OKRs, bust some common myths, and guide you through real-world application. Whether you're new or refining your approach, our expert coaches will help you succeed. Over the past decade, Objectives and Key Results (OKRs) have evolved from a niche goal-setting framework utilized by some of the most forward-thinking organizations to slowly taking over the corporate world. Yet, for many, the transition from traditional, hierarchical planning to a model emphasizing empowerment and alignment has been challenging. Despite its apparent simplicity, implementing OKRs effectively has proven to be difficult for many organizations. In this practical introduction webinar, we dive straight into the core of OKRs. We will explore the fundamental principles of OKRs, unveil some common misconceptions, and provide you with an opportunity to apply OKRs in a real-world scenario during the session. Whether you’re encountering OKRs for the first time or looking to refine your existing approach, this webinar will offer you insights and tools to help your adoption. Plus, you’ll have the chance to have all your burning questions about OKRs answered by our coaches with more than 10 years of experience using and teaching OKRs. ## What You'll Learn - Understand the fundamental principles of OKRs - Identify and correct common OKR misconceptions - Test and apply OKRs in practice - Understand how to improve OKR adoption in your organization - Receive expert guidance on specific OKR challenges ## Upcoming Sessions No upcoming sessions currently scheduled. Check https://betterproductwork.com/webinars/real-world-okrs or email contact@betterproductwork.com for updates. ## Presenters ### Joakim Sundén Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. Spotify started using OKRs 2009. LinkedIn: https://www.linkedin.com/in/joakimsunden/ ### Mikael Brodd Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work. LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ## Frequently Asked Questions **Q: Is this webinar free?** A: Yes, completely free. We offer this as an introduction to OKRs and how to implement them effectively in your organization. **Q: I've never used OKRs before. Is this webinar for me?** A: Absolutely. We start with the fundamentals and explain why OKRs matter before diving into practical application. It's designed for both newcomers and those looking to improve their existing approach. **Q: My organization already uses OKRs but struggles with them. Will this help?** A: Yes. We specifically address common misconceptions and implementation challenges. Many organizations write OKRs but don't use them effectively. We'll cover how to bridge the gap between setting OKRs and actually driving results with them. **Q: What's the difference between OKRs and regular goal-setting?** A: We'll cover this in the webinar. In short, OKRs focus on outcomes rather than outputs, create alignment across teams, and emphasize measurable key results rather than vague objectives. The framework has specific practices that make it more effective than traditional goal-setting. **Q: Will there be hands-on exercises?** A: Yes. This isn't a passive presentation. You'll have the opportunity to apply OKR concepts during the session, making the learning immediately practical. **Q: Can I ask questions about my specific OKR challenges?** A: Yes, we reserve time for Q&A. Our coaches have over 10 years of experience implementing OKRs at companies like Spotify, Klarna, and H&M, so bring your toughest questions. **Q: How long is the webinar?** A: 60 minutes, including time for Q&A and a hands-on exercise. **Q: Will I get a recording?** A: Registered participants will receive access to the recording after the session. **Q: What if I want to learn more after the webinar?** A: We offer a full-day Strategy Execution with OKRs course that goes much deeper, including working with your own real-world scenarios and receiving personalized coaching. --- # Free Webinar: The Full-Stack Product Manager Page: https://betterproductwork.com/webinars/the-fullstack-product-manager Registration: https://betterproductwork.com/webinars/the-fullstack-product-manager/register Type: Free webinar Duration: 60 minutes Format: Zoom webinar Categories: Product Management, Product Operating Model, Career Development Target audience: Aspiring Product Managers, Product Owners transitioning to PM roles, Early-career Product Managers Full course (paid): https://betterproductwork.com/courses/full-stack-product-manager ## Description What Does It Really Mean to Be a Full-Stack Product Manager? The best product managers don't just manage backlogs. They don't just ship features. They operate end-to-end: shaping strategy, running discovery, driving delivery, and measuring impact. They see how all the pieces connect. But here's the thing: most PM training doesn't reflect that reality. Traditional courses focus on frameworks like Scrum or SAFe, or dive deep into one slice of the job. You end up with pieces, but not the full picture. Join us for a 1-hour session where we'll break down what it actually means to be a full-stack product manager, and why this holistic view is what separates great PMs from glorified backlog administrators. We'll draw from real-world experience building product teams at Swedish unicorns like Spotify, iZettle, and Einride, plus insights from thought leaders like Marty Cagan, Melissa Perri, and Teresa Torres. ## What You'll Learn - Understand what "full-stack product management" means and how it differs from traditional product owner or PM roles - See how strategy, discovery, delivery, and go-to-market connect in the day-to-day work of a modern product manager - Recognize the key skills that define great PMs in organizations using the Product Operating Model - Identify where you are on your own full-stack journey and where you might want to grow ## Agenda - **The Full-Stack PM**: What it means to operate end-to-end, from strategy to go-to-market - **Product Strategy & Vision**: How to connect your daily work to long-term direction - **Discovery & Prioritization**: Making confident decisions about what to build (and what not to) - **Delivery & Launch**: Shipping in a way that creates learning, not just output - **Analytics & Impact**: Measuring what matters and proving business value ## Upcoming Sessions - Wednesday, May 27, 2026, 08:00 - 09:00 CET Trainers: Kalle Persson, Johannes Nordh Price: Free Status: open ## Presenters ### Kalle Persson ex-CPO with over 10 years of experience building tech and product teams for Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 1998, covering both B2C and B2B (from SME to enterprise). LinkedIn: https://www.linkedin.com/in/kallepersson/ ### Johannes Nordh ex-CPO and product professional with 20+ years experience from a wide variety of roles within product development in Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 2002, covering both B2C and B2B (from SME to enterprise). LinkedIn: https://www.linkedin.com/in/johannes-nordh-687249/ ## Frequently Asked Questions **Q: Is this webinar free?** A: Yes, completely free. We offer this as an introduction to full-stack product management and our approach to PM development. **Q: What does 'Full-Stack Product Manager' mean?** A: A full-stack PM operates end-to-end: shaping strategy, running discovery, driving delivery, and measuring impact. It's about seeing how all the pieces connect, rather than just managing backlogs or focusing on one slice of the job. **Q: Is this webinar for new PMs or experienced PMs?** A: Both. New PMs will get a clear picture of what the role can be. Experienced PMs often tell us they appreciate the holistic framing and identify areas where they want to grow. **Q: I'm a Product Owner, not a Product Manager. Is this relevant?** A: Absolutely. We'll discuss the difference between traditional Product Owner roles and full-stack Product Managers, and why many POs are evolving toward a more strategic, end-to-end approach. **Q: What will I learn in one hour?** A: You'll understand what full-stack product management means, see how strategy, discovery, delivery, and go-to-market connect, recognize key skills that define great PMs, and identify where you might want to grow in your own career. **Q: Who are the presenters?** A: Kalle Persson and Johannes Nordh, both ex-CPOs with experience building product teams at Swedish unicorns like iZettle, Einride, and Volvo on Demand. They bring real-world experience, not just theory. **Q: Will there be time for questions?** A: Yes, we reserve time at the end for Q&A. You can also submit questions via chat during the session. **Q: Will I get a recording?** A: Registered participants will receive access to the recording after the session. **Q: What if I want to go deeper after the webinar?** A: We offer a 3-day Full-Stack Product Manager course that covers everything in much greater depth, with hands-on exercises, case studies, and personal coaching. --- # Free Webinar: Being a Leader in an Empowered Organization Page: https://betterproductwork.com/webinars/being-a-leader-in-an-empowered-organization Registration: https://betterproductwork.com/webinars/being-a-leader-in-an-empowered-organization/register Type: Free webinar Duration: 60 minutes Format: Zoom webinar Categories: Leadership, Servant Leadership, Agile Leadership, Empowered organization, Empowered teams Target audience: CPO, CIO, CTO, VP, Head of Product, Development Manager, Product Manager, Engineering Manager Full course (paid): https://betterproductwork.com/courses/product-model-explained ## Description Learn what it takes to be a leader in an organization with autonomous empowered teams. Too many leaders who want empowered teams end up stuck in endless small decisions, or step so far back that teams feel abandoned. Neither works. An empowered organization operates differently from a traditional. Teams that are empowered have all the skills needed to make decisions on both what to build and how, in order to meet the goals of the organization. This also means that being a leader in an empowered organization is very different from being a leader in a traditional setup. This free 60-minute webinar is for leaders who want to enable true empowerment and increase engagement - without losing alignment and focus. We’ll explore what it really means to be a leader in an empowered organization, and how you can avoid those traps. ## What You'll Learn - Provide strategic context so teams understand the goals and business outcomes they are driving toward - Shape a system of work, or operating model, that allows empowered teams to flourish - Create an environment where people and teams can grow - through culture, engagement, psychological safety, and coaching ## Upcoming Sessions No upcoming sessions currently scheduled. Check https://betterproductwork.com/webinars/being-a-leader-in-an-empowered-organization or email contact@betterproductwork.com for updates. ## Presenters ### Mikael Brodd Mikael has long experience of helping leadership teams at different sized companies, from scale-up to enterprise level. Mikael has also been a CTO at a start-up, and regularly teaches leadership classes and programs. LinkedIn: https://www.linkedin.com/in/mikaelbrodd/ ## Frequently Asked Questions **Q: Is this webinar free?** A: Yes, completely free. We offer this as an introduction to leadership in empowered organizations. **Q: Who is this webinar for?** A: This webinar is designed for leaders at any level who want to enable true team empowerment: CPOs, CTOs, VPs, Heads of Product, Engineering Managers, Development Managers, and anyone responsible for creating an environment where empowered teams can thrive. **Q: What's the difference between leading an empowered organization vs. a traditional one?** A: In traditional organizations, leaders make decisions and teams execute. In empowered organizations, teams have the skills and authority to decide both what to build and how. This requires a fundamentally different leadership approach focused on context, systems, and culture rather than direct control. **Q: I want to empower my teams but I'm not sure where to start. Will this help?** A: Yes. We'll cover practical approaches to providing strategic context, shaping your operating model, and creating an environment where people and teams can grow. You'll leave with concrete ideas you can apply. **Q: My teams say they want more autonomy, but then struggle when I step back. What's going wrong?** A: This is a common pattern we'll address. Often, teams need more context, clearer goals, or better support systems before they can operate autonomously. We'll discuss how to build the foundation that enables real empowerment. **Q: How long is the webinar?** A: 60 minutes, including time for Q&A. **Q: Will there be time for questions?** A: Yes, we reserve time at the end for Q&A. You can also submit questions via chat during the session. **Q: Who is presenting?** A: Mikael Brodd, who has extensive experience helping leadership teams at companies ranging from scale-ups to enterprises. He's worked with organizations like Klarna, H&M, and Telenor on strategy and leadership development. **Q: Will I get a recording?** A: Registered participants will receive access to the recording after the session. **Q: What if I want to go deeper after the webinar?** A: We offer courses on the Product Model that cover leadership and organizational design in much greater depth. Contact us to discuss what might be the best fit for you and your organization. --- # Blog Articles Recent articles on product management, the Product Operating Model, OKRs, and organizational transformation: - [From Gatekeepers to Partners: Why Stakeholder Trust is the Product Model's Hidden Lever](https://betterproductwork.com/blog/from-gatekeepers-to-partners) By Christophe Achouiantz | 2026-04-17 | 6 min read | Category: Product Development In the product model, empowered teams need stakeholders to be partners, not gatekeepers. But that shift doesn't happen by redesigning org charts. In this first article of a two-part series, we explore why the stakeholder relationship is the most underestimated lever in the product model, and what needs to change for trust to take root. - [The ROI of Empowerment: What the Evidence Tells Us About the Product Operating Model's Impact on the Bottom Line](https://betterproductwork.com/blog/the-roi-of-empowerment) By Johannes Nordh | 2026-03-27 | 15 min read | Category: Product Model Many product leaders know the product operating model makes intuitive sense. But what does the data say about the ROI of investing in it? Drawing on McKinsey's study of 400+ companies, this article examines the quantitative evidence linking operating model maturity to financial performance and answers the million dollar question: does an investment in transforming to a product operating model convert to business outcomes? - [Product Model vs. the Conventional Approach: Why Discover Weekly Would Not Have Survived in a Conventional Organization](https://betterproductwork.com/blog/pom-vs-conventional) By Joakim Sundén | 2026-02-24 | 15 min read | Category: Product Model What determines whether a promising idea becomes a breakthrough product or quietly disappears? Often, it is not the idea itself. It is the system surrounding it. Using Spotify’s Discover Weekly as a lens, this article contrasts the Product Model with a conventional, project-driven approach to show how different system choices dramatically change what survives. - [The Golden Path: Why Your Teams Need a Framework, Not a Playbook](https://betterproductwork.com/blog/why-your-teams-need-a-framework-not-a-playbook) By Christophe Achouiantz, Joakim Sundén | 2025-11-06 | 6 min read | Category: Empowered Teams Introducing the Golden Path concept, how it differs from conventional Playbooks, and how it's core 'comply or explain' principle is more adapted to empowered teams. The Golden Path helps the organization adapt and innovate practices to navigate their ever evolving context. - [What building with AI taught me about product sense](https://betterproductwork.com/blog/what-building-with-ai-taught-me-about-product-sense) By Christophe Achouiantz | 2025-10-01 | 7 min read | Category: Product Model How my personal journey building a game became an accidental simulation of what's about to hit organizations at scale: AI doesn't reduce the need for product sense and discipline - it amplifies it exponentially. - [OKRs aren't one-hit wonders](https://betterproductwork.com/blog/OKRs-arent-one-hit-wonders) By Mikael Brodd | 2025-06-24 | 5 min read | Category: Strategy Creating OKRs is easy—using them effectively is hard. This article explains why regular check-ins, data collection, and organizational grit are crucial for turning OKRs from forgotten documents into powerful navigation tools. - [Collaborative Org Design - How to Start (Even If You’re Not Spotify)](https://betterproductwork.com/blog/collaborative-org-design) By Mikael Brodd | 2025-05-25 | 10 min read | Category: Product Development If reorganizations so often suck, what is a better way to do it, and how can you start, even if you're not Spotify? - [Reorgs Don’t Have to Suck - A Better Way Forward](https://betterproductwork.com/blog/reorgs-dont-have-to-suck) By Joakim Sundén | 2025-05-02 | 5 min read | Category: Product Development Reorganizations. We have all been in them. How come they so often suck? - [How AI is reshaping product development, and what teams need to thrive](https://betterproductwork.com/blog/how-ai-is-reshaping-product-development) By Christophe Achouiantz | 2025-04-10 | 8 min read | Category: Product Model We share our working map of how AI is reshaping product work — from delivery to discovery to strategy — and what it means for teams that want to stay ahead. No hype, just a practical view of what’s emerging. One thing is clear: empowered teams are key to AI adoption. - [Using product thinking to improve your organization](https://betterproductwork.com/blog/using-product-thinking-to-improve-org) By Kalle Persson | 2025-03-25 | 10 min read | Category: Organizational Transformation Isn’t it ironic that many who aim to empower teams and increase adaptability still rely on top-down, plan-driven methods? What if we instead viewed our organizations as living systems that need to continuously evolve? - [Understanding Output, Outcome, and Impact](https://betterproductwork.com/blog/understanding-output-outcome-impact) By Christophe Achouiantz, Joakim Sundén | 2025-02-25 | 4 min read | Category: Outcomes What's the difference between Output, Outcome, and Impact. What do they really mean? How are they connected? And why should we care? - [The Product Operating Model](https://betterproductwork.com/blog/the-product-operating-model) By Christophe Achouiantz, Joakim Sundén | 2025-02-07 | 8 min read | Category: Product Model The product operating model: creating products customers love, yet work for the business. - [The Product Model at Spotify](https://betterproductwork.com/blog/product-model-at-spotify) By Joakim Sundén and Marty Cagan | 2025-01-21 | 14 min read | Category: Product Model How Spotify embraces and embodies the principles behind the Product Model, enabling empowered product teams to deliver exceptional outcomes through discovery and iteration. - [Why your teams aren't really empowered (and how to fix it)](https://betterproductwork.com/blog/why-your-teams-are-not-empowered) By Christophe Achouiantz | 2025-01-20 | 7 min read | Category: Empowered Teams Empowering a team is not only about letting them decide how to implement a feature, it's about giving them a significant customer or business problems to solve. --- # How to Book 1. Visit the course or webinar page linked above 2. Click "Register Now" and fill in the registration form 3. For paid courses, an invoice will be sent after booking is confirmed (payment by invoice) 4. Free cancellation up to 1 month before the course; transfer your spot to a colleague anytime 5. For team bookings or questions: contact@betterproductwork.com All prices are in SEK and exclude VAT.